30 Second Animated Commercial
This is a 30 second fully animated commercial for an exciting new green company in Chicago. They have a very plausible plan for eliminating plastic bags and replacing them with their biodegradable bags that are just as strong. The extra cost would be paid for by advertising from large companies. Acapella Media created a brand identity and website, while I was hired to create their commercial. This will be played at their trade shows to hook interest in their very promising product.
This is a very simple animatic to illustrate the idea for the commercial that hit on the points the client wanted. This was created a day after the producing the commercial was approved.
This project had a very tight production schedule, only about a month. The concepts for the website and commercial had to be developed very rapidly. Here is a concept drawing after about 2 rounds of revisions. This basic style was finally decided on. Approving the art direction was a very quick back and forth operation that only lasted 3 days.
This was the next stage in production of the commercial: the colored and blocked out animatic. This showed the timing, color pallete, and movements of the characters and scenes. This was created in the same week as the initial animatic.